1. Because Don Draper, played by Jon Hamm, is hot.
2. Because everyone smokes and drinks at work, and that looks like fun.
3. Because the guy who created it, Matthew Weiner, used to work on "The Sopranos."
4. Because it's about men, and we must know more about this mysterious beast.
5. Because it's a great pick up line: "Have you seen the latest episode of 'Mad Men'?"
6. Because everyone dressed cooler in the early '60s.
7. Because Joan gives full-figured women and redheads a new lease on life.
8. Because it's entertaining and smart, but it's not too smart.
9. Because your man is watching it.
10. Because it's really about how life is complicated, and ain't that the truth?
