If you haven't noticed it already, I've got a new American Apparel ad up on the site. The model is adult film star turned star of Steven Soderbergh's upcoming call girl movie "The Girlfriend Experience" Sasha Grey. Won't you welcome Sasha?The ads are part of a new campaign that only appears here, at my friend Debauchette's site, and on Last Night's Party. Debauchette's model is adult film star Charlotte Stokely, and LNP's model demonstrates the fun that can be had with personal electronics.
While some feminists like to spend their time caterwauling about the supposed sexism of AA ads, it bears mentioning these ads were conceptualized and shot by Kyung Chung, who, it also bears mentioning, is a woman. Previously, Chung got feminist knickers in a crack-splitting twist when she shot herself for a Manhattan AA billboard. Gee, it's a good thing feminists are ripping their hair out and clawing at their eyes and pulling down the drapes over supposedly sexist ads shot by a woman, or I'd have, like, no self-esteem.
According to AA's Shawn Shahani the new ads are "definitely our most racy web ads that we've ever created." And if you're confused as to what's being sold here, Shahani explains: "We're selling socks. Thigh-highs because it gets cold when you're otherwise naked."
You can read about my first ad here, find out what Fast Company has to say about the new campaign here, or buy some thigh-high socks here.
Update 1: Debauchette: "Two things I love about Susannah’s new AA ad. (1) It’s hot. And (2) Sasha Grey has pubic hair."
Update 2: Fimoculous: "In addition to that Sodebergh flick, Sasha Grey is also appearing naked in skyscraper ads for American Apparel around the internet."
Update 3: Gala Darling: "American Apparel have taken the leap to totally naked advertisements — well, except for the socks."
Update 4: Molly Crabapple: "Not a huge fan of AA ads, but oh the lovely Sasha Grey one one me over."
Update 5: Buzzfeed: "A young porn star lands a Hollywood Role and appears nude (like, totally nude) in a new American Apparel ad."
Update 6: Fleshbot: "As far as we're concerned, American Apparel can use sex to sell whatever they want—as long as 'sex' means 'naked Sasha Grey.'"
Update 7: Nerdy Grrl: "Let me just say I can’t think of an ad campaign in the history of ad campaigns that would make me want to buy socks, but, by golly I think I need to go and get me some socks."
Update 8: Nerve: "We always wondered when advertisements would feature nothing but naked woman and the name of the product ... "
Update 9: There are some rumors floating around that the ads are fake. They're not. They're real.
Update 10: SlackerTalk: "Sasha Grey does for pubic hair, what Justin Timberlake did for sexy."
Update 11: Pipeline: "Somehow, Charney's ads, which double as cheeky send ups of exploitation chic and clear examples of actual exploitation, have become targets for post-Feminist love and ire."
Update 12: URB: "However, they've pushed it to the limit this time and decided to just let it all hang out."
Update 13: Scanner commenter Lawston Found points to an amusing and relevant Bill Hicks bit on sex and advertising: "Drink Coke!"
Update 14: Examiner: "This isn't just some sexy model wearing some socks, after all: Sasha Grey is one of the most foul-mouthed females in hardcore porn, and she's somehow managed to take ownership of her own exploitation and twist it around into something like a feminist statement."
Update 15: NBC: "In a move that should not surprise anyone anywhere the latest (NSFW) ads from American Apparel feature a model wearing little to nothing at all."
Update 16: XBIZ: "The ad marks a continuing trend for Los Angeles-based American Apparel, which features many scantily clad models in its advertisements."
Update 17: AVN: "Is it still a 'mainstream crossover' if you're showing bush?"
Update 18: Portland Mercury: "Sex and youth selling clothes is ubiquitous, AA is just not bothering to 'beat around the bush' if you'll excuse the pun."
Update 19: LA Pretty: "And I also love how their ads at least attempt to deviate from the norm by actually portraying real-looking people, which is probably why they're so erotic and unnerving because that's something that we rarely get to see."
Update 20: mashKULTURE: "It was really the only logical next step in the evermore controversial ads that make up American Apparel’s marketing strategy that full-frontal nudity, and the use of porn stars would be inevitable."
Update 21: Debauchette: "If we’re talking about depictions of women, I want to see more of this, of women looking you in the eye and fucking owning their sex."
